The day before your webinar, write down...
  • Three things your audience will learn.
  • Your Call to Action!
  • Your 'Presentation Bookends': the first and last things you are going to say.
  • Any personal notes on a print out of your webinar slides.
  • Remember that the powerful physical skills you employ during presentations are applicable during your webinar!
The night before, stick to the basics...
  • Check your computer, its cords, connections and WiFi, presentation files, visuals, and supporting materials.
    Check your phone, and be sure you use a headset for the webinar.
  • Even though it's a webinar, stand up and rehearse your presentation, out loud!
  • Ask friends, family or colleagues for feedback.
  • Go to bed early.
The day of, know...
  • The exact time and duration of your webinar.
  • That your location will be quiet, and that you will not be disturbed.
  • That your audio connection is of high quality, and that you have a back up phone line.
  • When to dial-in, any backup phone numbers and emergency contact information.
  • How to access your slides on your computer and who will be advancing the slides during the webinar.
  • How to access your slides on your computer. If your web connection fails, you can still voice over your slides.
    If all electronics fail, work off your print out.
During your webinar, be aware of how you...
  • Use your phone. Consider your phone to be 'live' at all times, and know how to mute your line.
  • Deliver your webinar. If possible, stand up while presenting. You'll sound strong, prepared and professional.
  • Keep track of, and stay within, your allotted time.
  • Encourage audience interaction through polls, seed questions or calls to action.
  • Will be informed of speaker evaluations.
After your webinar, immediately...
  • Stay quiet until you are offline, or are instructed by the webinar producer that you are no longer being recorded.
  • Obtain speaker evaluations.
  • Act upon new leads and audience information.
  • Take advantage of presentation recordings for sales and marketing campaigns.
  • Prepare your event summary report.
Remember, your webinar is part of a larger sales and marketing effort, and you should know the role of your webinar,
why it's being delivered, and the expected outcomes. The business plan will involve more than just getting in and out of your webinar;
it requires knowing the business reasons for scheduling the event, the expected results, sales and marketing's performance
measurements and how the value of the online experience will be reported. Instead of just crossing off the webinar on your to-do list,
this checklist will help you get the most out of it. As you've seen and heard, many webinars fall flat. A remote audience is multitasking
and is usually disengaged. They're on mute, quickly interrupted and distracted. It's your job to break through the clutter.

By taking steps to prepare yourself and then deliver an engaging webinar, you'll separate yourself from the competition!


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